Are Auto Transport Leads That Come From Google Higher Converting?

In the business of lead generation, everyone is seeking the most qualified leads available, but it’s seldom asked where the best leads originate from. Since leads that come from organic search results typically convert better, and most organic leads come from a Google search, this begs the question, “Are leads that come from Google higher converting?” The simple answer is “yes,” and in this post we’ll uncover some of the reasons why that’s the case, as well as explain why leads that stem from a Google search tend to have the best value.

Why Organic Search Results Matter

Research has shown that organic search results outperform paid search results by a substantial margin. This happens due to a couple of reasons. The first is that most people conducting a web search for a service or product do not look past the first page of results. That means that sites and pages that rank highly and generate first page results are far more valuable than search results that come from the second page and beyond. While paid advertising is one way to get on the first page, web users have consistently demonstrated a higher click through rate through organic search results versus paid. Likewise, a majority of direct traffic comes from organic too, which is a key point here.

Customers typically have to have several contacts with a web property before they are truly ready to purchase, which explains some of the importance of an organic search result. The higher click through rate of organic search results and the increased direct traffic it causes makes for a better sales lead because the customer has likely visited a site several times before inputting any contact information. To break it down in the simplest terms, an organic search result will be more engaged with, result in more direct traffic, and is a marker of a customer that will have visited a website several times, thus increasing the likelihood that they are a warm lead that is easier to convert into a sale.

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The Importance of SEO

Search engine optimization is the backbone of organic search and without strong SEO, you’re not likely to see any first page results when prospective customers are looking for a service that you offer. The key to good SEO is strong content that directly addresses the needs and questions of customers, which in turn leads to the markers that search engines like Google see as a more relevant search result and therefore push the page or site higher in the rankings. Over time, and with consistent work, these results will stick at the top of the rankings, bringing in more web traffic, and with it, more and better sales leads.

The Role of Google

There is really no comparison when it comes to the popularity and usage of search engines—Google is clearly in a class of its own with no true close competitors. The search giant has an overwhelming market share in the industry, is far more widely used (including mobile search) and is the best option when it comes to driving traffic. While other search engines like Bing may have some validity in the space, they lag far behind Google when it comes to sheer numbers and the importance of search results. And lead generation is, after all, a numbers game at the end of the day and it’s obvious that Google is the biggest fish in a relatively small pond.