Generating new leads and building a solid customer base is the lifeblood of any business. But the ultimate success of an auto brokerage business doesn’t end there. Those leads must convert. For auto transport brokers, conversion is critical. How can you ensure that your auto transport leads convert? It doesn’t matter where you acquired the lead. These top 12 lead conversion tips from our sales team at Auto Transport Broker Leads will work for any potential auto transport customer, increasing your conversion rates. If you’re ready to start generating qualified leads for your business, get started now, and order leads from us today.
1. Call as soon as you get the lead.
Hot leads don’t burn brightly forever. You want to strike while the lead iron is hot. Don’t waste any time once you get their information. To increase your chances of conversion, make sure you contact them asap. When you order auto transport leads, it’s incredibly likely that at least two other auto transport companies have gotten the same lead information. A hot, qualified lead is one with a high probability of converting, so you want to be the first to get to them. Usually, the first person who contacts the lead is the one who grabs their attention and gets the most of it.
2. Consider handing out a discount.
All right, so you didn’t get to the lead first. You still have a chance to grab their attention and make a sale. If you’re the second or third person to get in touch with them, they may need a little more incentive to convert to a sale for your company. Compensate for not being the first to contact them by offering a discount. Offering discounts is one of the greatest tools in your sales arsenal and give you the competitive edge you need if you’re not the first in line with the lead.
3. Contact them on the weekend.
Most of your competitors will not offer weekend office hours so that they won’t be contacting leads on Saturdays and Sundays. This gives you a chance to snag the lead for yourself. By contacting leads on weekends, you can increase the number of bookings you get on your moving leads, while your competitors won’t even consider talking to the potential customer until Monday rolls around. But guess what? You’ve already closed the deal by utilizing this simple lead conversion trick.
4. Use text messages or SMS message to contact your leads.
Over 70% of U.S. consumers prefer texting to calling. This preference becomes even more pronounced the younger the consumer. One way to increase your booking ratios and gain an edge over the competition is to contact the customer via text message first. Ask them what time is convenient for them to be contacted and what ways they like to be contacted. Remember, though; it’s a text message, so keep it short. Most other salespeople will not be using texts to communicate with their customer base, so this will help you stand out in the right way. Also, if your customer base has a lot of people from younger age ranges, you might want to consider using other, new forms of technology to communicate:
- Facebook Messenger
5. Find your leads on social networks.
45% of the global population uses social media today, and about one million new people join a social media platform every single day. You can use a lead’s email address to search for them on practically any social media network. By using this strategy, you can establish a relationship with the potential customer early, before your competitors get to them.
6. Create and send a personalized email.
Consumers get dozens of impersonal sales-y emails every day. If you want to break through the noise, you’ll need to craft customized emails to your leads. This is an excellent strategy for grabbing their attention and building a relationship with the customer. A good way to scale these efforts is to create a template specifically for lead conversion purposes. Plug-in your personalized message, and send the email as soon as you get the leads contact info.
Optimizing your time is critical for scaling your sales strategize and maximizing your booking ratios. If you have the software, you can get it to generate a welcome email for your leads automatically. Some software platforms will also automate texting for you, too.
7. Schedule a face-to-face meeting.
If possible, speaking with the customer in person can dramatically increase your chances of conversion. But don’t come empty-handed. Be sure to give the lead a set of printed materials with more information about your business and services when you do a visual, on-site estimate.
8. Use technology if you can’t meet the customer in person.
You may not be able to meet the lead in person, but that shouldn’t ruin your conversion rates. Just use technology instead. You can do a Skype call with the lead, and they can show you the vehicle or vehicles they need transporting. Suggest Facetiming with the customer, or have them take a video on their phone and send it to you.
9. Always follow-up with leads.
Do not forget to do a quick follow-up with your leads. Set up automated reminders to contact them again. Most people are extremely busy, and it won’t hurt for you to be persistent.
10. Make a list of references.
Build a list of references of your past customers, including their name, email, phone number, and a brief description of the job. You can send referrals to your new lead from this list of people you did a similar job in the past.
11. Use your online reputation to close deals.
Make a list of review sites with positive reviews of your company. Send the list of places to your customers. Today, consumers are just as likely to trust online reviews as they are to trust direct recommendations from family and friends. Past reviews from happy customers are an excellent way to increase your reputation and build trust with new leads.
12. Always be available.
Finally, you’ll want to add one final touch of personability. Give the lead a direct phone number to either yourself or another member of your sales team, and make sure that salesperson is always available for the customer. Some customers make their final purchasing decision based on how well they can get a hold of a real, knowledgeable person from the company.
At Auto Transport Broker Leads, we’ve been in the business for more than 40 years, and we’ve seen both sides of it. As an ex-auto carrier and broker, we understand how to generate qualified, hot leads for your auto brokerage. Our leads are customers looking to ship their vehicle straight away, ensuring that these leads are ready to convert to a quick sale for your business. Order leads from us online and put these conversion tips into practice right now.